Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Line and define your lips with the Illamasqua Colouring Lip Pencil, a long-wearing lip liner that delivers a shock of rich colour to enhance the natural shape of your lips.
Highly pigmented, the creamy pencil glides effortlessly across the lips, perfectly outlining your natural lip shape to help prevent lipsticks from bleeding. It can also be applied to the entire lip, blending seamlessly to create a bold colour finish.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.