Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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The iconic Beyond Powder in ‘Frost’; a baked highlighter powder in a limited edition icy-silver hue to add a subtle luminosity to skin.
The ultra-lightweight baked powder seamlessly glides across skin with a silky soft finish, delivering intense colour pay off with an iridescent glow for an almost holographic result that evokes the fresh, blooming radiance of a dewy, spring-time morning.
Apply wet or dry for differing intensity, across the contours of the face or body for a natural looking highlight. Housed in a mirrored compact for convenient on-the-go touch-ups.
Vegan and Cruelty-Free!
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.