Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
A translucent, skin-perfecting primer that smooths skin, controls shine and provides a blurred, airbrushed finish while extending makeup wear. Formulated with innovative microspherical powders, this multipurpose primer blurs imperfections, minimises the look of pores and fine lines, and absorbs excess oil for an instant, skin-perfecting finish. The weightless, refreshing gel formula helps control shine without leaving skin looking flat for a multidimensional complexion that lasts all day. It also effortlessly enhances the application, look, and wear of makeup.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.