Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Ready to invest in a new base routine? Unlock long-lasting radiance with the Ambient Soft Glow Foundation from Hourglass.
Formulated with light-diffusing pigments and blurring spheres, this make up marvel smooths the look of fine lines and pigmentation. It's enriched with white tea extract and antioxidant-rich vitamin E, which work together to not only maintain moisture but protect skin against external aggressors. Delivering up to 16 hours wear, this weightless formula is buildable and blendable, plus sweat and transfer resistant... what's not to love?
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.