Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
The impressive hydration is down to a few key, sustainably sourced ingredients. First, there’s a mix of nourishing and strengthening vitamin E, sweet almond and cacao oils. Then, there’s murumuru butter, known for its lauric and oleic acid properties and ability to lock in moisture. There’s also a delicious rainforest-inspired scent, stemming from upcycled flowers and uniting woody and spicy notes of freshly sliced grapefruit and creamy sandalwood. Let it gently fragrance your skin with an aroma that lingers all day long.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.