Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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This powerful shampoo provides intense cleansing, repairing the hair and rejuvenating it after chemical processes, heat styling, or environmental damage. It refreshes the hair, leaving it soft and shiny. Hydrolyzed baobab protein improves the strength of the hair. Eclipta alba flavonoids activate the hair follicles to allow for better growth and resistance. Calendula reduces the signs of ageing by conditioning the hair and scalp. 500ml.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.