Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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A supreme pick-me-up for flat, limp, lacklustre locks, the serum utilises a unique complex of intelligent haircare ingredients that work synergistically to stimulate the roots for a full-bodied result. Biomimetic Peptide, Chinese Scullcap, and the extracts of Organic Pea Sprout and Red Clover work to reinvigorate the roots, whilst an energising cocktail of Larch Tree Green Tea and Caffeine invigorate the scalp’s blood flow. A few drops to the scalp, and a relaxing head massage will leave you with visibly fuller, thicker and healthier-looking tresses in no time.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.