Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Impurities from pollution can build up quickly, especially in urban areas. This isn’t good news for your hair, which is why Grow Gorgeous Defence Anti-Pollution Shampoo has been specially formulated to gently cleanse away unwanted residues.
Green Tea Extract gives hair a healthier shine by encouraging the scalp to grow stronger strands while Caffeine invigorates your roots, giving your hair and scalp more energy and life. Added Allantoin makes sure that all this activity doesn’t cause any irritation by soothing and calming your skin.
Enriched with an advanced Polysaccharide Matrix, hair is left with a shield against pollution in the air to protect it from harm. Tara Tannins as well as Organic Sunflower Sprout Extract are included to keep strands safe from urban aggressors in particular, keeping hair as natural as possible even in the heart of the bustling city. 50ml.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.