Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Protect your hair from potential heat damage with the Goldwell Kerasilk Color Protective Blow-Dry Spray. The lightweight formula absorbs into your tresses fast, never leaving any heavy, sticky residue behind. Coloured hair can become dry, coarse and brittle if not shielded from blow drying, so replenish it while simultaneously boosting the vibrance of the dye, with an infusion of potent Tamanu Oil.
The innovative heat defence spray works to provide a veil of defence against UV rays, which could potentially cause dulling and fading. Finished with Keratin for the illusion of glossier, bouncier tresses, the protective blow-dry spray is destined to become an essential part of your haircare routine.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.