Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Say hello to effortless waves with the GLOV Coolcurl Heatless Hair Curler, and try the latest TikTok trend without the need for socks, robe belts and tights.
Crafted from GLOV technical microfiber and ultra-soft memory foam, the COOLCURL features an optimised design that allows you to wrap you hair around the rods, while tieing them in place with conveniently placed strings. Perfect for all hair lengths, the heatless curler adapts to your head shape and movement to ensure comfort whilst your sleep. Developed to be very gentle to the hair, the COOLCURL helps minimise visible breakage and damage, while reducing the look of flyaways for curls that are full of body and bounce.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.