Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Shade 15
Achieve a flawless base with the Armani Power Fabric Concealer, a high coverage concealer with velvet matte finish.
Delivering the fullest coverage with the thinnest feel, the ultra-comfortable, long-lasting concealer has a light and comfortable feel when applied; like a second skin. It effectively camouflages the look of imperfections and creates a bright and healthy-looking complexion. Equipped with a multi-use applicator that allows you to effortlessly blend over large areas or apply to targeted spots.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.