Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Dress lips in the velvety opulence of Armani’s Lip Maestro. The luxurious liquid lipstick provides intense pigment with a luminous matte finish. Boasting 8-hour comfortable wear, the creamy lacquer glides onto lips, helping to achieve colour-rich coverage in just one stroke. The non-sticky formula works to nourish and moisturise for a plump-looking pout. Lips are given added dimension thanks to the radiant-matte finish.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.