Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Elevate your shine with Ecstasy Mirror.
Introducing Ecstasy Mirror, the new high shine lacquer that concomitantly delivers gloss, colour and wear.
Ecstasy Mirror formulation delivers vibrant colours, an intense shine and comfortable wear.
Thanks to its high levels of pigments and dyes, Ecstasy Mirror delivers vivid, intense hues. The formula also contains ethylcellulose, a cellulose derivative that creates a light-reflecting film for glossy lips.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.