Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Reign in rebellious strands with the Garnier Ultimate Blends Smoothing Hair Food Coconut Shampoo for Frizzy Hair. This 100% vegan shampoo boasts a host of nurturing ingredients that help to smooth the appearance of frizz and flyaways, promoting shiny, silky and manageable locks.
Hydrating Coconut and Macadamia release softening properties, striving to tame the appearance of unruly tresses for smooth and lightweight results. Housed in a 100% recyclable bottle crafted from 50% recycled materials, the anti-frizz shampoo foams into a creamy lather as it gently purges the scalp of lingering dirt, grime and bacteria, delivering a thorough cleanse to leave the hair soft, glossy and compliant.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.