Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
A shot of new curls? Oh, yes please! Introducing the Curl Definition Hair Goal, the ultimate hair enhancing formula that restores your long-lost bounce quicker than you can say ‘ringlet’.
Defining your c-u-r-l-s with an expertly designed concoction starring flaxseed oil, this strand-smoothing innovation ensures your hair stays full of life, bounce and energy. Totally fragrance-free and loaded with hair-softening benefits, allow this tress-transforming mira-curl worker to cater to all your personal needs.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.