Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Cleanse and clarify with FaceGym’s Electro-lite Energizing and Brightening Gel Cleanser. Just like a workout, your skincare routine should begin with a warm-up, and this electrolyte-loaded formula perfectly preps your skin for subsequent steps. The gel-to-foam texture provides cooling hydration, as papaya enzymes help to gently exfoliate and melt away impurities. Red clover extract seeks to minimise the look of pores, while encouraging a brightened appearance.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.