Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Strengthen skins elasticity to modern lifestyle stressors and help defend against early aging with Tri‐Active Advanced ProBiome Serum. Clinically proven to fight visible signs of lifestyle skin aging, natural radiance and vitality are enhanced, elasticity and firmness appear improved and even skin tone restored. A synergistic blend of pre and probiotic technology helps to nurture and support the skins microbiome, which acts as a first line of defence against the onslaught of environmental aggressors whilst a Red Algae reinforces skins natural protective moisture barrier.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.