Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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A brightening mask that works to refine and revitalise skin, helping to reveal a smooth, radiant complexion. Mulberry, Bearberry and Liquorice help visibly brighten and even skin tone, while Pumpkin Enzymes gently sweep away dull cells for fresher, softer skin.
Suitable for all skin types, especially dull or tired skin.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.