Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Exclusive triple peptide complex, boosted by vitamins, botanicals and lash conditioners, supports lash’s natural renewal cycle so they look lush, healthy and revitalized – and eyes appear younger than ever. Elizabeth Arden Prevage Clinical Lash & Brow Enhancing Serum works on upper and lower lashes and improves the look of sparse or thinning brows as well. 4ml (.13 FL. OZ.).
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.