Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Duo Eyelash Adhesive in dark, is the world's bestselling waterproof lash adhesive. A make-up artist favourite, this safe, latex adhesive can be used to attach false lashes and other body decoration or accessories.
Attach your eyelashes in a safe, durable, long-lasting way using Duo Eyelash Adhesive in dark. It can be easily removed with any eye make-up remover, or wet the lashes and they will just slide off, without ripping out any of your own lashes. Duo Surgical Adhesive is hypo-allergenic.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.