Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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dr.pawpaw's Shea Butter Balm is a 100% natural, multi-tasking balm that delivers moisture and nourishment.
With a variety of uses, the balm can be used on the lips, skin and hair; nourish dry cuticles and rough elbows or tame flyaways and unruly brows. Formulated with a host of natural ingredients, including rich Shea Butter, moisturising Aloe Barbadensis Leaf Juice and key ingredient, Carica Papaya, an antioxidant-rich fruit that aids repair while protecting and intensely hydrating.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.