Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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With three shades, Doucce’s highlighter palette lets your look shine. Whether that be a touch of highlight or a deeper bronzy finish, the velvety smooth formula allows these highlighters to blend seamlessly. Wetting your brush before use helps create an even more metallic glow and contributes to a longer lasting look. Or wear the highlighter dry and be amazed as the finely milled formula applies with a smooth, wet-looking shimmer. And as part of our Freematic System, keep the magnetic case and refill it with a variety of different Freematic Singles including blushes, eyeshadows, and more highlighters! The options are truly endless.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.