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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Only The Brave Street captures the raw energy and confident spirit of street culture. It's a bold and addictive scent that leaves a lasting impression. The fragrance opens with a vibrant burst of bergamot, basil, and apple, creating an invigorating and fresh introduction. The heart reveals an intriguing blend of liquorice and cardamom, adding a spicy and slightly sweet depth. Finally, the woody and amber base notes of cedarwood, vetiver, and patchouli provide a strong and masculine foundation.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.