Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Achieve a year-round sun-kissed glow without exposing your skin to the sun’s damaging rays with the COOLA Sunless Tan Dry Oil Mist. Super lightweight and fast-absorbing, the silky dry oil gives you buildable colour that lasts for up to three days, thanks to a blend of natural tanning actives like Sugar Beet-derived DHA. Absorbed rapidly to a streak and transfer resistant finish, it warms your skin up with a sheer bronzy glow that looks natural and radiant. Moisturisers like Aloe Vera and Argan Oil flood the skin with vital hydration, while antioxidants from Hibiscus extract provides protection against daily environmental damage. What’s more, its delicious Piña Colada scent instantly transports you to a tropical beach, sipping on a cocktail beneath the warm sunshine. Can be layered over our other self-tanners for enhanced depth of colour.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.