Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Working to brighten and soothe skin, the InstaMelt Skin Soothing Sheet Mask gives skin an instant glow and instantly dissolves in water once you’ve soaked up all its skin-loving ingredients.
A blend of algae oil, jojoba oil, bisabolol (a chamomile-derived extract) and sunflower seed oil work to soothe, nourish, hydrate and protect your skin barrier, while potent bakuchiol and reishi mushroom reduce inflammation, signs of puffiness and reduce visible signs of ageing. It even tackles uneven tone and texture through brightening antioxidants. Phew! All of that in this one patented fabric technology mask. Although your muscle memory might have you throwing this mask in the bin once you’re done – dont’! Instead, let it dissolve away somewhere you’re already using water (think: the shower, the sink as you’re brushing your teeth). Done and done.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.