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Shop sustainably with This is Beauty

Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!

Authenticity and quality guaranteed

We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.

Free shipping on all orders over £25

Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.

Achieve natural, longer-lasting hold with Color Wow Cult Favorite Firm and Flexible Hairspray, a restorative hairspray that is free from citrus, essential oils, sulphates, peroxide, artificial colours and preservatives.

This styling spray is formulated with hydrolysed keratin and silk, which help to strengthen and smooth every strand, as well as minimising colour fade. It promotes natural movement and improved hair maintenance for locks that are easy to brush, comb and style. The fast-drying and weightless formula provides a strong, flexible, invisible hold.

Color Wow Cult Favorite Firm and Flexible Hairspray is vegan friendly and cruelty-free. Its glossy finish provides UV protection without stickiness, crunchiness, stiffness or flaky residue that can otherwise dull, dehydrate or distort colour and radiance.

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