Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Rejuvenate your curls with the Luscious Curl Conditioning Cleanser with Chia Seed Oil from Christophe Robin. Designed for wavy to curly hair, the foaming cleanser works to detangle and nourish hair as it cleanses.
The gentle formula infuses hair with moisture thanks to shea butter, while nigella seed and chia seed oils help to smooth and tame frizz. Deeply conditioning, the hair cleanser promotes bouncy and defined curls with a glossy shine.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.