Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill.
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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Haircare expert Christophe Robin introduces the Hydrating Shampoo with Aloe Vera.
Ideal for all hair types, the lightweight, creamy shampoo gently cleanses the scalp of daily dirt and impurities without stripping away essential oils or damaging the protective barrier. A nourishing blend of Aloe Vera and Vitamins ensure hair is left feeling clean, fresh and replenished with a healthy-looking lustre.
98.6% naturally derived ingredients.
Free from parabens, silicones and SLS.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.