Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Infuse your self-care ritual with the opulent aromas encapsulated in luxury Italian fashion house Bottega Veneta’s new aftershave fragrance, Illusione for Him, suspended in a refreshing hair and body cleansing gel. Effectively lifting dirt, oil and impurities from head to toe, the scented Unctuous Shower Gel lathers into a rich foam that subtly perfumes skin and tresses with a delicately layered composition of Clary Sage extract, Lemon and Bitter Orange Essence, expertly married to tantalise the senses.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.