Get 25% off everything in our Black Friday Sale. Ends Monday 2nd December. Use code BLACKFRIDAY at checkout.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Summon ultra-soft and glossy hair in just twenty minutes with the best-selling Bleach London Mini Reincarnation Mask. Developed with bleached, coloured and damaged hair in mind, the mask works on all hair types to moisturise and nourish the strands, leaving them looking and feeling hydrated.
The high-performance formula features a blend of hydrolysed wheat protein, sunflower seed oil and lactic acid to encourage stronger-looking hair that’s more manageable, while protecting each strand from environmental aggressors.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.