Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
The perfect partner for your Beautyblender sponge, the Blender Defender protects your beauty sponge from grime, fluff and germs. Inspired by the interlocking sides of a pull capsule, the portable silicone case helps to keep your sponge clean and secure, ideal for travelling or on-the-go touch-ups. The shatterproof, flexible capsule can hold up to two damp beauty blenders, with an innovative ventilation system to allow sponges to dry completely.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.