Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
We couldn’t be more excited about BEAUTYBLENDER’s Bio Pure™ makeup sponge. Not only does it give us a chance to practice our rather rusty MUA skills, but it’s made with BioPlush™ foam (which consists of 60% plant-based ingredients, including renewable sugarcane) and is crafted using a sustainable production process. And just when you thought it couldn’t get any better, the packaging is constructed from recycled resin. We’ll take three, please.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.