Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Enhance your pout with bareMinerals gen nude Patent Lip Lacquer, a deeply moisturising liquid lipstick with high shine finish.
Gliding effortlessly onto lips with a dual-sided applicator, the mineral-rich lipstick lays down intense, full coverage colour that feels comfortable and non-sticky to wear. Its high shine finish creates a three dimensional effect, plumping the appearance of lips, while a Moisturising Mineral Complex helps to make lips feel softer and appear fuller. Available in a range of nude-toned shades to complement all skin tones.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.