Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Formulated with colloidal oatmeal, the AVEENO Baby Daily Care Gentle Bath & Wash gently cleanses and leaves your baby's skin feeling moisturised. It also contains aloe and chamomile, and is suitable from the first few weeks of a baby's life.
The AVEENO Baby Daily Care Gentle Bath & Wash has a gentle fragrance, and is pH-balanced. The new bottle is made with 50% recycled plastic and is recyclable. AVEENO Baby utilises high quality oats to preserve their protective, moisturising and soothing properties.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.