Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Suitable for all hair types, the Rice Water Micellar Shampoo by As I Am is a hydrating formula that leaves the hair feeling stronger. The shampoo cleanses the strands and nourishes the scalp in order to promote optimal conditions for healthy hair growth.
Combining sub-micron technology with biotin, inositol and saw palmetto, the detangling formula encourages a thicker, more voluminous appearance, while black rice protects against environmental aggressors. The refreshing shampoo is ideal for protective styles and locs.
Vegan.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.