Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Suitable for all curls and coils, the As I Am Rice Water Conditioner offers intense moisture to the scalp and strands.
Developed with forbidden black rice water and saw palmetto, the creamy conditioner promotes stronger-looking and feeling hair. Working as a leave-in formula, the 15-minute conditioning treatment helps to detangle the lengths, alongside supporting more manageability with a visibly hydrated and defined result.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.