Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Define your lips with precision using the Anastasia Beverly Hills Lip Liner. The highly pigmented lip pencil offers a long-lasting, velvety-matte finish, whether lining and contouring lips or adding all-over colour.
The creamy wax-based formula glides onto lips without tugging and sets to a matte finish that resists feathering or smudging. Created with a wooden square-shaped design, the pencil can be sharpened to a fine point for optimal precision and sharp lines.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.