Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
Hair health fanatic and stylist to the stars Helen Reavey developed Act+Acre to help us understand the science behind long-lasting locks. From seed to scalp, Act+Acre's never-before-used Cold Processed system means it can harness a higher potency of its plant-powered goodness and abandon traditional heat-based production. If healthier, fuller-looking locks are on your wishlist, then so should the Cold Processed Stem Cell Serum (65ml), a strand-supporting hair and scalp care staple.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.