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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Arriving in an array of versatile finishes, including matte, metallic and pearl, the rose-hued palette offers both subtle and bold definition. Urban Decay’s Pigment Infusion System™ ensures that each eyeshadow is smooth, blendable and highly-pigmented, locking into place for a look that takes you from day to night.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.