Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Inviting colour back into your makeup routine, the Too Faced Pinker Times Ahead Eyeshadow Palette allows you to create bright and playful looks with 14 vibrant colours.
Arriving in a variety of finishes, including mattes and pearlescent shimmers, the palette provides whimsical definition with just one swipe. Each eyeshadow is creamy, highly pigmented and easy to blend, scented with cotton candy for a sweet finish.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.