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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Achieve a flawless, long-lasting complexion with the Natasha Denona Foundation X Full Coverage 30ml. This high-performance full coverage foundation expertly conceals imperfections, evens skin tone, and creates a smooth, radiant base for your makeup look. Loved by makeup artists and beauty enthusiasts alike, this Natasha Denona foundation offers exceptional coverage without feeling heavy or cakey.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.