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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over £25. If your product is less than £25 consider adding more to your basket to take advantage of this offer. Cannot be combined with discount codes.
You’re in luxe, babe. Our 35F Fall Into Frost bestseller just became a real glow-getter with more sparkling hues than ever before. Your all-time favourite gems are joined by a new crew of haute hues for eye artistry that outshines all others. Fall in love (again) with this fab, warm-toned palette–now glam-packed with 25 sheens and shimmers, plus 10 matte transition shades to create endless and timeless looks.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.